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About Badger Maps - Sales Routing
Sales routing software designed to help field reps crush their quota and maximize productivity every single day. Badger Maps - Sales Routing is the #1 mapping and route optimization tool trusted by sales teams across industries to drive more meetings, cut travel time, and eliminate administrative overhead.
Plan smarter routes and reach more customers. Create optimized multi-stop routes in seconds to minimize miles driven while maximizing face-to-face selling time. Connect seamlessly to Waze, Google Maps, or Apple Maps for turn-by-turn navigation, then execute your day with confidence. Visualize all your leads and customers on an interactive map, organized by sales potential, revenue, and custom metrics—ensuring you're always visiting the right accounts at the right time. Upload your customer list from a spreadsheet and instantly see your territory come to life.
Keep your entire customer relationship at your fingertips. Access complete customer details, interaction history, and account information directly from the field on any device—Android, iOS, Mac, or PC. Tap and hold the map to add new prospects on the fly, and never miss an upsell or cross-sell opportunity. Your CRM data syncs automatically, so every check-in, note, and meeting you log updates your system in real time without extra work.
Discover high-potential leads wherever you are. Search for nearby prospects by location, industry, or company name, and fill gaps in your schedule with qualified opportunities. Capture field data automatically—record customer meetings as check-ins, build your interaction history, and receive weekly reports with actionable sales insights delivered straight to your inbox.
Sales teams using Badger Maps - Sales Routing report getting 20% more meetings per week, driving 25% less overall miles, and spending 50% less time on admin tasks. New reps reach full productivity twice as fast, and your entire team spends more time selling and less time planning. Set up takes minutes, and the learning curve is immediate—you'll be routing smarter on day one.
Stop wasting time on route planning and CRM busy work. Badger Maps - Sales Routing puts your territory, your customers, and your next opportunity exactly where they belong: in the palm of your hand. Get started free today.
Pros & Cons
Pros
- Optimizes routes to reduce driving time and increase customer visits
- Syncs CRM data automatically from the field without manual entry
- Multi-platform support lets you access customer data on Android, iOS, Mac, or PC
- Instant route creation from spreadsheet uploads saves initial setup time
Cons
- Requires active internet connection to access customer data and sync CRM updates
- Free tier may limit advanced features or territory size without premium upgrade
- Heavy map usage and background location tracking can drain battery during long sales days
- Switching between Waze, Google Maps, or Apple Maps adds friction to navigation workflow
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